POP UP
In collaboration with Secret Agent PR, programmed and developed marketing strategy for year long line up of food & retail concepts that would pop up bi-monthly in custom mirrored cube modular units created by LOH Architects. The goal was to create a marketing buzz on a highly anticipated open air urban shopping center in the heart of Downtown LA. To provide maximum exposure to the shopping center and pop up’s the date of our kickoff event coincided with CICLAVIA where all of Downtown LA is closed for bikes and pedestrians only.
